Current products on the market are limited in terms of global availability, pet comfort, functionality, and design. Cleo aims to address these issues by making a product and companion app that provides live-time tracking and communication between a pet and their owner.
People consider pets their family and with the increasing number of pet owners due to the Covid-19 pandemic, as well as the growing assimilation of smart technology in our everyday lives, the demand for such a product in the pet market makes sense.
Through competitive analysis and user interviews, it has become clear that there is a lack of accessibility of the current products on the market, whether geographical or financial. Existing smart collars that are limited in accessibility creates a lack of functionality and convenience for the users. As such, the objective of Cleo is to address these issues and create a solution.
The collar is made from a flexible and breathable silicone band, which allows the pet to move freely and comfortably. The product includes a screen to encourage responsiveness and feedback from the product, while providing identifiable information like a standard collar, while eliminating dangling tags. Using GPS and bluetooth technology, the collar can communicate health information to the linked cellphone. Should a pet run away, the GPS will provide live location updates despite the phone being out of bluetooth range.
Throughout this project, I learned how to balance standard UX & UI practices and creative input. It is important to keep complex apps familiar for new users, and using good, existing design to leverage common design practices in order to get a functional result.
I also took advantage of the chance for critiques from my peers and professor, and allowing their input to help improve design decisions.